Tower Federal Credit Union
Reinventing a 70-year-old brand that just happens to be Maryland's largest credit union. From brand strategy to a killer launch campaign, we helped Tower communicate their history to their members while forging a smarter way forward.
Brand Strategy
Brand Identity
Campaign Design
Creative Team
Matt Rollins – AD
Will Agrella – CD
Katie Anderson – Writer
Akil Alleyne – Design/Motion
Brand Identity
Campaign Design
Creative Team
Matt Rollins – AD
Will Agrella – CD
Katie Anderson – Writer
Akil Alleyne – Design/Motion
The Tower logo is a Smart Shield representing innovation, security, and personalization.
It references a fingerprint, a microchip, and the Tower T.
It references a fingerprint, a microchip, and the Tower T.
We launched the new rebrand with a custom video and photo shoot in Annapolis MD. The video was used for their market launch promotion, and the photography was features in all of their print promotional pieces. I even made my big screen debut (Jogger #3)!
