Harvard Federal Credit Union
Harvard University Employees Credit Union needed a brand refresh to launch with alongside their new name: Harvard Federal Credit Union. We created their revamped logo, visual system, and launch campaign. Their new and improved look remains simple and modern but pays homage to their long standing history (est. 1939) in the community.
Brand Strategy
Brand Identity
Motion Design
Brand Identity
Motion Design
Creative Team
Matt Rollins – AD
Brad Meerholz – CD
Will Agrella – CD
Mike Boschert – Writer
Courtney Gavin – Design
Akil Alleyne – Design/Motion
Matt Rollins – AD
Brad Meerholz – CD
Will Agrella – CD
Mike Boschert – Writer
Courtney Gavin – Design
Akil Alleyne – Design/Motion
Inspired by the basic geometry of the logomark, these brackets are the building blocks of the visual system. Complimenting the bright color palette and bold typography, they take many shapes within the system from repeating patterns to fun emoticons.
In building their photo library we stuck with portraits that put people front and center, celebrating their unique personalites and interests. The natural, diverse, and optimistic portrait style really helped humanize the brand. and paired very well with the bright and bold graphical elements.
These objects were an additional communication tool used in additional marketing materials. The client fully embraced the idea of incorporating AI into the brand. We created this small library of objects that the Harvard FCU team used in marketing materials and in-branch signage.
