Burke & Herbert Bank
As Virginia's oldest bank (founded in 1852) Burke & Herbert Bank, has a lot of history behind it's name. With the extraordinary banking service they provide to their customers, they needed a brand refresh that was equally as extraordinary. The Adrenaline creative team revamped their look with a bold and timeless look that felt both new and familiar. 
Brand Strategy
Brand Identity
Motion Design
Creative Team
Matt Rollins – AD
Will Agrella – CD
Katie Anderson – Writer
Rae Cook – Design/Motion
Akil Alleyne – Design/Motion
The logo mixes a modern serif font, timeless and refined, with unique letterforms that feel warm and relatable. The style of the ampersand is very non-traditional, making it a very ownable mark. The circular seal has a touch of sophistication while still feeling approachable, sporting their full name and year of establishment.
We stuck with Burke & Herbert Bank's original primary colors, and adding sophisticated, bold, and timeless secondary colors all named after different aspects of the Virginia landscape. 
We curated a stock photography library that focused heavily on editorial style photos that each feel like they're apart of a larger story. Like we are witnessing a moment of the subjects everyday life.