Burke & Herbert Bank
Burke & Herbert Bank partnered with Adrenaline as they prepared to enter a new market and modernize a brand rooted in more than 170 years of history. With expansion into Richmond, Virginia, the bank needed an updated identity and branch experience that honored its legacy while feeling relevant in a competitive, unfamiliar market. The engagement brought brand refresh and branch design together, using a new prototype location to introduce a more confident, contemporary expression of the Burke & Herbert brand.
Role
Brand Designer
Motion Designer

SCOPE
Brand Identity
 Design System
Brand Launch Video

CREDITS
Client: Burke & Herbert Bank
Creative Direction: Matt Rollins • Will Agrella
Logo Mark
The wordmark combines a modern serif with custom letterforms to balance refinement and approachability. A distinctive ampersand adds a unique, ownable detail, and giving “Bank” equal weight reinforces clarity and confidence in the name.
Brand Colors
We retained Burke & Herbert Bank’s core primary colors while introducing a set of refined secondary tones inspired by the Virginia landscape. The expanded palette adds warmth and flexibility while maintaining a timeless, sophisticated feel.
Visual Identity 
The visual identity draws inspiration from letterpress and engraving techniques, grounding the system in a dynamic yet sophisticated aesthetic. Textured overlays are used to transform photography into illustration-like graphics, adding depth and character across applications.
Brand Photography
We curated a stock photography library centered on editorial-style imagery that feels cohesive and story-driven. Each image captures a candid moment from everyday life, helping the brand feel more human and relatable.