Burke & Herbert Bank

Burke & Herbert Bank teamed up with Adrenaline ahead of a big move into a new market, looking to refresh a brand with more than 170 years of history without losing what made it feel established and trusted. As they expanded into Richmond, they needed an identity—and a branch experience—that felt current and competitive, but still rooted in their legacy, bringing brand and environment together through a new prototype location that introduced a more confident, modern take on Burke & Herbert.

Brand Identity

Motion Design

Logo Before & After

Logo Mark

The wordmark mixes a modern serif with custom letterforms to keep it refined but approachable. A standout ampersand adds a unique touch, and giving “Bank” equal weight makes the name feel clear and confident.

Brand Video

Brand Colors

We kept Burke & Herbert’s core colors and added a set of refined secondary tones inspired by the Virginia landscape, giving the palette more warmth and flexibility while still feeling timeless.

Visual Identity

The visual identity draws inspiration from letterpress and engraving techniques, grounding the system in a dynamic yet sophisticated aesthetic. Textured overlays are used to transform photography into illustration-like graphics, adding depth and character across applications.

Brand Photography

Their curated stock photography library leans into editorial-style imagery that feels cohesive and story-driven. Each image captures candid, everyday moments, making the brand feel more human and relatable.