Jackson + Coker
Jackson + Coker is one of the leading healthcare staffing companies in Georgia. They pride themselves on their thoughtful, relationship-driven approach to connecting healthcare providers and communities. Adrenaline was hired to help them highlight and communicate their people-first philosophy with a new look, feel, and voice. I was brought onto this project just after the logo approval and helped further develop the brand identity as well as provided motion design for the brand launch video. 
Brand Strategy
Brand Identity
Illustration
Motion Design
Creative Team
Matt Rollins – AD
Brad Meerholz – CD
Katie Anderson – Writer
Akil Alleyne – Design/Motion
We hired the talented illustrator Aleksander Savic to create these amazing portraits to represent the people that Jackson + Coker place around the world. These were featured heavily across various applications and I had the chance to bring these to life in the brand video. 
We curated a stock library that features shared moments throughout. This style focused on intimate and natural lifestyle shots within healthcare and hospital settings. We supplimented these with healthcare details photography that features detail shots capturing personal momements designed to create a connection with the viewer.