Jackson + Coker
Jackson + Coker is a leader in healthcare staffing, known for a relationship-driven, people-first approach. But in a crowded market, their brand no longer reflected what truly set them apart. They needed a clearer, more human way to express their purpose, positivity, and commitment to connecting providers with the communities they serve.​​​​​​​
ROLE
Lead Designer
Motion Designer

SCOPE
Brand Identity
 Visual Identity
Brand Launch Campaign

CREDITS
Client: Jackson + Coker
Creative Direction: Matt Rollins • Brad Meerholz
Logo Design: Dallas Ford
Logo Design
Two arrows connect to form the brand mark. In that connection lives the strength that powers J+C—the moment where relationships are born and continue to grow.
Telling the Jackson + Coker Story
The story behind Jackson + Coker became the driving force of the brand video. A clean, simple execution allowed the brand elements and custom illustrations to take center stage and do the talking.
Purposeful relationships.
Positive outcomes.
Aka, their heart + soul.
Every connection Jackson + Coker facilitates is with the goal of building stronger, more meaningful relationships, ultimately leading to healthier outcomes for all. 
Custom Illustration
In an industry where offerings can feel interchangeable, original artwork helps set a different tone from the start.
Partnering with Aleksandar Savic, we developed striking digital illustrations designed to elevate the service experience and move the conversation beyond price.
The visuals are rooted in real-world experiences, combining graphic brand patterns with portraiture to reflect the realities of modern healthcare professionals and administrators.