Brightbridge Credit Union
Formerly Merrimack Valley Credit Union (MVCU), BrightBridge Credit Union reflects a more open, forward-looking approach to serving its community. Rooted in New England and built on connection, BrightBridge focuses on helping people and businesses move forward with confidence—bridging today’s needs with tomorrow’s possibilities.
ROLE
Motion Designer
SCOPE
Brand Launch Video
In-Branch Animations
CREDITS
Client: BrightBridge Credit Union
Creative Direction: Matt Rollins • Brad Meerholz
Lead Designer: Jason Smith
Crossing the BrightBridge
Bringing the BrightBridge brand to life through video was a lot of fun. We started with storyboards and played with the “dot” from the logo, using it to move through a series of scenes inspired by cities around the Boston area in a playful, unexpected way. The hardest part? Getting everyone to agree on how to pronounce Plaistow.
