Emblem Credit Union
Helping a Gadsden based Credit Union rebrand with a new identity that shifts its focus to building on the strengths of its strong communal ties.
Brand Strategy
Brand Identity
Campaign Design

Creative Team
Matt Rollins – AD
Brad Meerholz – CD
Jeff Alphin – Writer
Akil Alleyne – Design/Motion
Logomark
The Emblem Logo is a crisp clean mark with 3 distinct features that nod to the brands history and future growth.
Watercolor Illustrations
Stories are the driving force behind these watercolor illustrations. Meant to capture unique memories of Emblem’s employees is a non-traditional way while adding warmth and a personal touch to the brand. A photoshop action that utilized AI to transform photographed objects into water color illustrations was created for them. After teaching the client how to use and make their own, their team cranked out a full suit of illustrations that look amazing! 
Photography
We didn’t want to feature just anybody with our brand photography. We wanted to showcase people who exude the spirit of their local community and represent what Emblem stands for. The client provided a list of amazing locals who we hand selected and partnered with Appalachian Media to capture them in their natural environment.